Lori Gleichman

Lori Gleichman

Lori Gleichman has more than 20 years experience in integrated marketing and communications, specializing in strategic planning. She also has expertise in media relations, issues and crisis management, public affairs research and planning, community relations, internal communications and organizational effectiveness. Her background spans several industries, including pharmaceutical development and healthcare, government and higher education, aircraft design and manufacturing, insurance and financial services, and non-profit arts and education.

Prior to moving to Central Oregon, Lori worked in senior capacities with Fortune 500 corporations including Boeing and SAFECO, and a state university. She designed and implemented the marketing communications and PR plans that launched Oregon’s first branch campus, OSU-Cascades. Prior to that, she led planning to announce Boeing’s corporate relocation to Chicago and the potential relocation of the company’s Renton, Washington, plant facilities. She also worked on key union issues, planning for strike potential; staffed several leadership initiatives; and worked with the international media team supporting Boeing’s newest airplane, the LR777.

At SAFECO, she designed the corporation’s first reputation management program to help executives and managers understand the relationships between public opinion, media relations, community involvement and government relations, and to integrate that awareness into decision-making and policy development.

She has won numerous awards for her work, and is a frequent speaker on strategic communications planning, crisis/issues management, and corporate culture. Lori holds a communications degree from
Washington State University, and earned her Masters of Business Administration from Concordia University.