Transformational Coach Certification Program

This is an advanced and challenging course designed to powerfully launch participants on their journey toward becoming an effective transformational coach. The primary objective of this course is to build competence in leaders and change agents to influence the performance of others. Specifically, our intention is that graduates of this course report that they have developed more knowledge, expanded capacities and a higher level of skills in the following areas:

  •  Coaching others to achieve clarity of purpose vision and goals;
  • Aligning and attuning individuals within the organization;
  • Promoting an at-cause/intentional mind-set through individual or team coaching;
  • Being able to distinguish the mental models (or mind-sets) at play in a conversation both in self and in others so that the thinking, commitments and corresponding actions taken are transformed (from what can’t be done, to what’s possible); and
  • Influencing (without manipulation) the actions taken by others such that breakthrough results are possible.

Program Purpose

To awaken your highest potential self as a transformation coach and to rigorously develop the capacity and competencies needed to fulfill that potential. (Capacity is defined as the ability to hold, receive and absorb knowledge; Competency as the state or quality of being adequately or well qualified; a specific range of demonstrated skill, or ability.)

Program Objectives

  • An expanded capacity to achieve breakthrough, organizational results through being present.
  • Greater capacity to self-correct (capacity to observe gaps and to make course corrections in the moment or post-event) and self-generate (capacity to renew self).
  • Increased competency to coach others, both individuals and groups.
  • Enhanced competency to effect transformational change.
  • The power of a self-generating, self-organizing community which is committed to the transformative organizational results.

Learning Approach & Methods

The program is designed to transfer the theory, operational definitions and methods of transformation coaching. Participants come to understand that transformational coaching is not just about the methods but also about “being”. In addition, simulations and demonstrations are embedded in the program to develop skill.   Assessment tools are used to determine knowledge and skill level; e.g. fundamental, advanced or mastery.   The requirements for each level of coaching skill will be shared at the beginning of the program.

To increase knowledge of transformation coaching the program embodies six learning elements. These elements have been incorporated to address theory, operational definitions, methods, skill development and mastery.

  • Classroom Sessions – Bring forth theory, operational definitions and methodologies.
  • Cohort Sessions (engaged group of five members) – promotes inquiry and continual study of theory and methods; sharing of demonstration experiences.
  • Readings – Expansion of theory and methodology with assigned readings.
  • Demonstrations – Skill is built through in-classroom ‘simulations’ and outside ‘demonstrations’.
  • Assessments – Multiple self-assessments by candidates to evaluate growth and performance in the program. In addition, program leaders at the beginning of the program will make assessment of capability.
  • Performance Evidence – Candidates will periodically request others to evaluate their performance as transformation coaches.       In addition, the program leaders will evaluate each candidate throughout the program, including individual feedback sessions.

The program’s content and methodology are based upon the ground-breaking text, How to Coach Individuals, Teams, and Organizations to Master Transformation: Surfing Tsunamis.

Selection Criteria

The best candidates for this program are individuals who have significant working knowledge about many of TSI’s models for change; they are attuned/committed to the theory and ideas; and they have actual experience in teaching these models to others (by experience we mean they can point to both successes and failures in working with others using the models for change; and they have gleaned insights/new understanding from those experiences).  

The ideal candidates understand that there are distinctly different capacities/skills required as you move from “teaching” or providing instruction in the models; to utilizing the models to “awaken consciousness and spirit in others” and, finally, to influencing the awakened spirit and consciousness of an individual/group to achieve higher levels of performance.   For example, we know that effective “teaching about” our change models requires understanding of the theory, knowledge and the key concepts embodied in the model.   Using the models to raise the consciousness/spirit of individuals requires something more than knowledge of the key concepts for each model and how they relate to one another. It requires the higher order skills of inquiring, listening and coaching.   This course is designed to expand capacity of participants in those higher order skills.


This is a challenging development program, designed to generate breakthrough results in transformation coach effectiveness. There is a high degree of accountability rooted in the program so participants who are selected must have high commitment to their own development and to the overall transformation of the organization.

To participate in the program, participants commit to attend the full year of classes. In addition, participants agree to complete all assignments and to participate and generate value within their learning cohort.   Several mandatory texts will be used in the program. In addition, participants will be given an extensive reading list to assist in the creation of their personal development plan.

The cohort groups are intended to be a learning community. Participants are expected to make a commitment to create full value for themselves and others in the cohort group, including holding all members accountable to committed participation and attendance.

Finally, participants will be expected to maintain a journal for reflections and insights throughout the program. The quality and commitment to journaling is included as a requirement for meeting the fundamental level as transformation coach and will be evaluated by the participant’s assigned mentor.


Each participant is assigned a TSI Master Level coach as a mentor during the program. The Mentor’s job is to provide feedback, support and advice to deepen participant’s learning and development as a transformation coach. The assigned Mentor may shadow a participant who is on track for Advanced or Mastery Level certification. The Mentor in conjunction with the Program Chair (Stephen Hacker) will assess the participant for level of certification at the end of the program.

Classroom Sessions Outlines

Session #1 focuses on the transformation of self and formulating a personal vision as a transformation coach. Qualities of a transformation coach are explored. Alignment, commitment and conviction level to the journey of transformation coach deepened. Mindsets for performance introduced. Review of life narrative (re-interpretation as needed) in preparation for the journey; including the release of old habits/patterns/belief that will not serve.   Foundation knowledge of transformation sciences, including difference between management and leadership (role of transformation coach in leadership) conveyed. Integral approach will be taken including meditation and reflective practices.   Capacity expanded with introduction of big ideas including the work of Ken Wilber. Coaching philosophy introduced.   Participants charged with practices between classrooms to expand their capacity for self-correcting and self-generating using mindsets for performance.

Session #2 focuses on relationship and coaching others (moving from self to “we” perspective). Coaching methods conveyed and practiced.   How to coach individuals to higher performance effectiveness, including life planning coaching methods, is addressed. Focus is 1:1 coaching relationships and small groups, including senior leadership teams. Participants launched in demonstrations to begin to build competency.

Session #3 explores the dynamics of teams and larger groups. We will explore the nature of conversation and presence in sensing the future emerging from the collective consciousness.   Exploring of seeing the world which transcends downloading (simply re-enacting habits of thought) and heightens the capacity to sense with open mind, open heart and open will. Participants take next step in demonstrations and continue competency development. Current best approach to building high performance teams will be addressed.

Session #4 examines the transformation of systems and the role of the transformation coach in designing whole systems transformation.   Concepts from prior sessions will also be integrated into the gestalt. Demonstrations and performance evidence reviewed.   Certification determinations made by Master Coach, including graduation ceremony.

Cohort Meetings

Periodically participants will convene in smaller groups outside of official meetings to coach and support each other in their learning and in their demonstrations projects outside the program. Participants will meet in their cohorts at least monthly between formal sessions.   Sessions designed to expand capacity for participants to engage in new ideas.